What has been your experience since launching and jumping with both feet into the beauty space. Are you seeing any changes and do you feel that we are moving in the right direction?
Being honest, meaningful change is slow but it's happening and I'm thankful for that. It's long overdue. I want to see more founders out there in the public space, fronting their brands in community and mainstream platforms. Premium platforms like Candour are leading the way.
You started Freya +Bailey whilst working in tech and gradually transitioned, what advise was given to you that you found invaluable when you started the brand?
Yes, I led the global skincare division for a multinational for many years and decided to return to my first love, skincare after moving on to tech. The best advice has been to stay faithful to the reason why- why you did this.
Beauty is an incredibly tough business and entrepreneurship riddled with highs and lows. That authenticity and resolve around purpose will see you through those moments of doubt and propel you further.
Keep the faith!