NS: What hardships were experienced along the way?
Hello Cup: When we started the Hello Cup, Robyn and I basically did everything. It was a steep learning curve for the both of us, Robyn has worked in journalism and communications and I worked as a nurse so many aspects of running a business (like financial stuff, strategy and business plans) were completely foreign to us. We have had a huge amount of support from some amazing people along the way though and we have always trusted our instincts when making the big decisions at The Hello Cup.
NS: What was it about a brand aimed at women that was so important to you?
Hello Cup: Robyn and I are both the mothers of daughters. We want them to be able to aim high and achieve their dreams. We believe that women have the unique ability to be strong, bold and brave as well as being supportive and collaborative in the way they work together. We also know that women can be driven by kindness rather than power, while still being feisty and funny,We know that all these attributes are true of our Hello Cup customer so we work hard to create a company that works with and supports these women. Women supporting other women to achieve their goals and dreams is something we will always encourage and endorse at Hello Cup.