NS: Why and how did the brand start?
FLO: My co-founder, Susan, and I met in university during our Master’s in 2013. We would catch up a lot in the London School of Economics bathrooms between classes - as one does! - and we often talked about how we wanted to start a socially impactful business. I had studied economics at Columbia and Susan was working for a major philanthropic organisation, and we both loved well-designed, eye-catching branding. This, combined with my despair that “I can’t find organic tampons anywhere in London”, was the ‘aha!’ moment behind our decision to start FLO. And what a journey it’s been!
We only launched the brand properly 4 years later, after both Susan and I gained some more experience working in the UK - I with a start-up focusing on the restaurant industry and Susan continuing her journey with the philanthropy. This only strengthened our confidence in our belief that FLO simply had to be born. In April 2017, we’ve crowdfunded £14,200 from people who believed in our products as much as we did, and the first prototype of our ice-cream-tub tampons was ready to go. Fast-forward to 2020, you can now find us in major UK retailers like Boots, Ocado, Holland & Barrett, Morrisons - featuring a femcare line, a sensitive bladder and incontinence line, and soon to showcase a sexual wellness line.
Our mission has since developed into a strong commitment to delighting and honouring people with vaginas by making healthier, eco-friendlier products that are affordable, accessible and adorable. We’re also donating 5% of our profits to Orchid Project, an organisation that fights to end Female Genital Mutilation, and we make regular product donations to Bloody Good Period and other organisations that are working towards ending period poverty.