LOC, TWIST & HYDRATE

With so much time on our hands and our usual salon services are at a halt, it's now time to get familiar with a at home method to treat your hair.

Discover how to use the LOC method to give your hair some extra love and attention.

Who remembers the dreaded hair wash when we were younger? The endless pulling and tugging and fighting against the comb and our mother, lucky for us as we get older we learn how to manage our hair effectively, invest in it properly and watch it prosper and grow. Our hair is beautiful, bountiful and bubbling with reaps of potential but if we don’t look after it properly, our hair can quickly become tired, lacklustre, dry and brittle. Unlike other straighter hair types, our hair benefits from oil, moisture and hydration, the more we look after it and breathe life into it, the more we can trust that it will not let us down.

When it comes to washing our hair we want it to be thorough, effective and nourishing. Starting with your coconut oil, as a multi-purpose natural ingredient, coconut oil is designed to strengthen your scalp’s barrier by supplementing the necessary nutrients to the scalp. This step in your routine will reduce the chances of Hydral Fatigue, this is when the hair is wet and will fill with water and contract when it dries. This movement within the hair will in fact weaken and the hair and its structure and so to save this from happening, coconut oil comes in as a natural alternative to protect the hair shaft and strengthen it at the same time.

Once your hair is coated and primed, you will want to go in with your cleanse, depending on how dirty your hair is, it may benefit from a double cleanse. The Mane Choice Easy On The Curls Detangling Hydration Shampoo is a lightweight but active shampoo that not only detangles curls as you wash but eliminates build up and clarifies the scalp and hair. Infused with Biotin and Vitamin E, the combination nourishes, hydrates and strengthens the hair whilst allowing the hair washing routine to ease with each wash.

Restoring hair to a former glory, this shampoo is an all-rounder that your hair will be thankful you introduced.

If your hair can be rather dry or you suffer with an itchy scalp or wear your hair under weaves and wigs, then the Shea Moisture African Black Soap Deep Cleansing Shampoo is the powerful blast you need in your routine. Backed with Bamboo Charcoal, Tea Tree Oil, Willow Bark Extract and the famous African Black Soap, your scalp will be relieved from flakes, dandruff, eczema, dirt and excess oil. Massaged into the hand before applying the head, work the shampoo into the scalp offering a gentle scalp treatment that stimulates the hair follicles and gets it ready for the treatment and repair. For a simple maintenance, the Olaplex No.4 Bond Maintenance Shampoo seeks out broken bonds in the hair and hones in on any breakages which it then focuses on repair. Restoring hair to a former glory, this shampoo is an all-rounder that your hair will be thankful you introduced.

Once you have cleansed ensure you move onto conditioning and treating the hair. Your conditioner should repair, strengthen and hydrate the hair and recommended products include theOlaplex No 5 Bond Maintenance Conditioner or the Mane Choice Easy On The Curls Detangling Hydration Conditioner. Following on from your conditioner, treat your hair to a luxurious mask whilst you head under a steam cap for a thorough root to scalp treatment. The African Black Soap Bamboo Charcoal Purification Masqueinjects moisture and hydration into each strand of hair, ensuring it is nourished from the root to tip. Soothing and calming the scalp whilst cleansing impurities away, this mask is a treat for any scalp.


The secret to long lasting and healthy hair is incorporating the LOC method into your routine, standing for Liquid, Oil and Cream, these 3 steps will target hydration at every point and will cover your hair with the ingredients it needs.


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The secret to long lasting and healthy hair is incorporating the LOC method into your routine, standing for Liquid, Oil and Cream, these 3 steps will target hydration at every point and will cover your hair with the ingredients it needs. Once dried, the liquid works to hydrate the hair and starting with water or a water based product, work this through the hair as your hydration base. Once you have liquified the hair, you should move onto implementing an oil, working with either the Olaplex NO.7 Bonding Oil or The Afro Hair & Skin Company Bloom – Omega Healthy Hair Oil. . Both oils are ultra-lightweight and innovating to black hair today. Restoring, renewing and brightening your hair, the oils are formulated to rebuild and strengthen the bonds in your hair.

Following on from this is your cream, as a sealant, this will lock everything into place before styling. Either a cream or butter will work to ensure your hair properly treated and nourished. The Afro Hair & Skin Co Flourish – Totally Nourishing Hair Butter is thick in consistency but smooth in texture and added to the hair will breathe life back into it.


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Once your hair has been given the full treatment, say hello to hair that is revived, clean, repaired and protected for you to style as you wish.


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