CB: Tell us about yourself and how your brand was born?
SuperFood Lx: SuperFoodLx is a hair wellness brand that specialises in using superfood ingredients to help women; heal strengthen and grow their hair. Everything is formulated by myself- a Nutritionist and my mum - a Nurse
The idea for SuperFoodLx was born when I was living abroad and I experienced extreme hair loss and breakage. I lost my hair 2 inches up the nape of my neck and my hair broke and thinned out in various patches to the point where there was no hairstyle that I could use that could disguise it. As a short term solution, I bought my first ever wig.
This happened when I believed that I was using supposed organic and natural products but they were not and when I learned what the ingredients were on the ingredients list, I learned that the products had no natural or organic ingredients and that the ingredients actually served to degrade the hair.
I contacted mum and asked her to make something for my hair like she used to when I was a young. A few weeks later, a small pot of oil arrived in the post and after using it, within a few days my hair began to regain its usual strength and shine. I knew that if my mum could make something to create such a drastic and beneficial difference to my hair, I knew that we could help other people.
Every product we formulate is functional and remedial in their design. Every product is born out of problems both my mum and I have had with our hair over the years such as stress diet and hormonal imbalances as well as vitamin D deficiency and transitioning from relaxed hair to natural (which involves detoxing the scalp)